I noticed a restaurant on my drive to work yesterday and had to go back this morning to see if what I saw was actually what I saw and sure enough it was.
And this is the script from the Seinfeld Episode
Elaine: Well, Mr. Peterman, I've got a really good idea for a hat. It combines the spirit of old Mexico with a little big city panache. I like to call it the Urban Sombrero.
J. Peterman: (rubbing his neck) Oh, my neck is one gargantuan monkey fist.
Elaine: Are you okay, Mr. Peterman?
J. Peterman: Yes, yes. Go on, go on, go on.
Elaine: Well, see, it's... businessmen taking siestas. You know, it's the, uh, the Urban Sombrero.
[Peterman walks out, groaning.]
Elaine: Mr. Peterman?
The quote from Elaine is right there on the door